What Do Prospective Used Vehicle Buyers Appreciate While They Shop?
What do people appreciate when they shop for vehicles at a used car lot? Research and surveys have found several aspects that these customers truly prefer when they go to a business such as Xtreme Motors Ltd. That information can be very beneficial for the business owners and their sales representatives. The lot may have many excellent possibilities for customers, but if those individuals shy away from buying or don’t stay very long, sales are lost.
Many prospective buyers like having the opportunity to finance the vehicle through the business. This is standard practice at dealerships that sell new cars, but may not always be available when the company only sells used models. In addition, with the economy having experienced such tumultuous years of late, the credit scores of many individuals were adversely affected. These people may be fully able and willing to make car payments, but they need a financing company that doesn’t focus so heavily on that one number.
Aside from finding a suitable way to afford the vehicle with help from the used car seller, perhaps the number one preference customers have is for no pressure. They expect to be approached by a sales rep, but they’d like to stroll around the lot and look at cars without someone tagging at their heels and providing a constant running commentary. They definitely don’t want anyone putting on the pressure to convince them to buy. All that accomplishes is making the customer feel uncomfortable and unlikely to return or recommend shopping there to anyone else. It smells of desperation on the sales rep’s part.
Prospective buyers want to see a large inventory, although they know that’s not possible when space is limited. They want a broad range of vehicles to look over, and they want those vehicles to be in excellent working order. If the lot is selling some cars or pickup trucks that need a little work, customers want sales reps to be honest about the problems. If they can’t find what they want, they appreciate a no-pressure phone call or email from a sales rep letting them know if the type of vehicle they prefer does become available.