Honda Honored with Six 2024 Kelley Blue Book Consumer Choice Awards, Including ‘Best Overall Brand’, ‘Best Value Brand’ and ‘Best Overall EV/Hybrid Brand’

Honda was honored with six Kelley Blue Book 2024 Consumer Choice Awards, including America’s “Best Overall Brand”, “Best Value Brand” and “Best Overall EV/Hybrid Brand”, today at the New York International Auto Show. In a show of design and engineering excellence, Honda was also named America’s “Most Trusted Brand”, “Best In-Vehicle Experience Brand” and “Best Performance Brand”.

Honda has won an incredible 32 Kelley Blue Book Consumer Choice Awards (formerly the Brand Image Awards)—more than any other brand—including eight coveted “Best Overall Brand” honors in the past 11 years and the last 10 “Best Value Brand” titles.

Kelley Blue Book’s prestigious Consumer Choice Awards recognize automakers with the most desirable key brand attributes that excite and attract car buyers. The 2024 Consumer Choice Awards are based on consumer automotive perception data from Kelley Blue Book’s Brand Watch study.

Kelley Blue Book’s Brand Watch is an online brand and model perception tracking study, which taps into more than 12,000 in-market new-vehicle shoppers annually on KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

About Honda 
Honda offers a full line of clean, safe, fun and connected vehicles sold through more than 1,000 independent U.S. Honda dealers. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, the Ridgeline pickup and the Odyssey minivan. Honda’s electrified vehicle lineup includes the Accord hybrid, CR-V hybrid, and later this year, Civic hybrid. The Honda Prologue SUV, Honda’s first volume battery-electric vehicle, will also join the lineup this year.  

Honda has been producing automobiles in America for over 40 years and currently operates 18 major manufacturing facilities in North America. In 2023, more than 99% of all Honda vehicles sold in the U.S. were made in North America, with about two-thirds made in America, using domestic and globally sourced parts.

More information about Honda is available in the Digital FactBook. 

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