Toyota vs. Honda: Battle of the Brands for 2023

2023 Honda Pilot TrailSport (top) and 2023 Toyota Highlander Turbo Limited  (bottom)

Toyota Motor Sales, U.S.A., Inc. and American Honda Motor Co., Inc.

Clash of the Titans

Toyota and Honda make vehicles that rule the sales charts. For example, in 2022, Toyota had the best-selling SUV in the land with its RAV4, and the brand’s Camry sedan was the best-selling car. Honda had the second best-selling SUV with its CR-V, and its Accord was the second best-selling midsize sedan behind the Camry.

Both brands make vehicles that hit the sweet spot for many buyers, offering an appealing mix of quality and value. But though these Japanese automakers are similar in the success they’ve achieved, each has a unique vehicle lineup with individual strengths and weaknesses.

So which brand has a stronger range of vehicles? To find out, we’ve compared Toyota and Honda vehicles by segment using each model’s U.S. News overall score.

A vehicle’s U.S. News overall score combines its ratings for performance, interior, reliability and safety, providing a complete picture of what a car has to offer.

The brand whose vehicles have the higher average score in each segment wins that round, and the brand with the most segment wins takes the crown in our showdown.

We update the scores on our site as new expert reviews and data become available. Therefore, the scores mentioned in this slideshow may differ from those in our reviews.

Next:Small Cars

2023 Honda Civic Hatchback Exterior

American Honda Motor Co., Inc.

Small Cars

Winner: Honda

Toyota has a range of small cars that includes value-oriented, fuel-efficient choices. First is the Corolla, which has an 8.0 overall score from U.S. News. It’s been on the market for decades and is the world’s best-selling car; the 2023 model offers a smooth ride and lots of standard equipment. If you like the Corolla but want better fuel economy, the Corolla Hybrid (7.8 overall score) will fit the bill.

Toyota’s lineup of small cars also includes the Prius (7.7). This model has hybrid powertrains that deliver exceptional fuel economy. In addition, there’s the Prius Prime (8.1), the plug-in hybrid version of the Prius.

Honda keeps things streamlined, offering just one car in this category. The Civic (8.7) is a standard-bearer among compact cars, offering a relaxed ride, an upscale cabin and strong fuel economy.

The Civic’s high score beats the average score of Toyota’s candidates in this segment, so Honda wins this round.